Simple low-cost postcards have become a valuable business tool for modern marketers. They can produce a surge of traffic to your web site or a flood of high-quality sales leads.
The following 7 tips will help you get the maximum response from postcards at the lowest cost.
Tip 1: Focus on the Mailing List
Make sure your postcards go to prospects likely to be interested in your offer who also have a proven history of acting on offers that interest them.
For example Womens Vic Beasley Jr Jersey , send them to customers of non-competing businesses that sell to your targeted market, subscribers to publications read by prospects in your targeted market or to prospects who previously requested information about products or services similar to those you offer.
You can get all of these lists from most mailing list brokers.
Tip 2: Be a Friend
Set up your postcard to look at first glance like a message from a friend instead of like a magazine ad printed on a postcard. It will boost the number of replies you get.
A postcard that looks like a friendly message produces a pleasant emotional reaction from readers instead of the harsh emotional reaction most people have to advertising.
Tip 3: Ditch the Sales Pitch
Don't try to close sales directly from your postcard. You don't have enough space to provide all the information most prospects need to make a buying decision. Instead, use your postcard to generate sales inquiries.
Begin your postcard by briefly stating the major benefit(s) you offer. Then use the remainder of your postcard to motivate readers to get more information from a source where you can close sales as at your web site or from a phone number they can call.
Tip 4: Get Right to the Point
Postcards are delivered "ready to read". Take advantage of this. Get right to the point to capture the reader's attention immediately. This makes it difficult for prospects to avoid reading your postcard - especially if your entire message is brief and easy to read.
Tip 5: Go First Class
Send your postcards by First Class Mail. It costs only 23 cents in the US if make them at least 3 12 by 5 inches but not over 4 14 by 6 inches.
This gives you all the benefits of First Class Mail for just a few cents more than Standard Mail ("bulk rate mail") it produces a lot more replies.
Tip 6: Watch Your Timing
Send your postcards so they arrive on Tuesday or Wednesday. The volume of mail delivered in the US on those days is usually light and your postcards won't have to compete with a lot of other mail delivered at the same time.
Try to avoid having your postcards delivered on Monday. It's usually the biggest mail delivery day of the week and a very busy day for most people.
Tip 7: Economize on Designing and Printing
Don't spend a lot to design and print your postcards. Using an elegant layout with colorful graphics can be expensive and it rarely improves your reply rate - unless you are selling those services.
Simple postcards designed to look like a message from a friend can be printed on your own computer for only 1 or 2 cents per card you can have a commercial printer do the job for as little as 4 to 7 cents per card.
The next time you want to drive a surge of traffic to your web site or generate a flood of new sales leads - send postcards. And be sure to follow the 7 tips revealed in this article to get the maximum response to your postcards for the lowest cost.
Copyright 2005 Bob Leduc
Bob Leduc spent 20 years helping businesses like yours find new customers and increase sales. He just released a New Edition of his manual Womens Takkarist McKinley Jersey , How To Build Your Small Business Fast With Simple Postcards launched *BizTips from Bob*, a newsletter to help small businesses grow and prosper. You'll find his low-cost marketing methods at: or call: 702-658-1707 After 10 AM Pacific TimeLas Vegas, NV Today computers have grown to be an important part of our life. There is no-one to imagine a life without this electronic machine. It's of utmost importance in the commercial organizations as it has not just reduced the manual labor but also provides safe storage of important and confidential data. So Womens Calvin Ridley Jersey , overall these devices are extremely important to us but what if the hard drive of the machine gets crashed and you lose your data. No one would even like to imagine this kind of bad situation. However, it may come up because of technical errors, software or hardware malfunctioning Womens Julio Jones Jersey , power surges, network storing errors or human mistakes. Though there are many precautions which can be taken in order to avoid such a situation but a lot of the individuals usually do not implement them until any such thing happens. In the event that you encounter with such a situation anytime, it is way better to make contact with a specialist data recovery company to get over your issues. Loss in data can lead you in serious trouble and affect your business to a good extent. But there are many experienced data recovery professionals who can help you in recovering the data of your hard drive. Irrespective of Womens Deion Sanders Jersey , it is your individual data or business data, hard drive data recovery is not just a tough task. You can find different types of data storing devices that data could be recovered. A number of them are the following. Databases The information stored in large databases like Oracle, MySQL Qadree Ollison Jersey , SQL, Fox Pro, Microsoft Access etc. could be recovered with the aid of professional advanced data recovery services. They could restore the data in the existing state and location. Server data The majority of the business organizations store their data at a server. A specialist data recovery team can restore the data from the hard disk drives of Linux and Windows systems John Cominsky Jersey , data archiving and data storage systems, NAS,. Cheap Air Jordan Cheap Nike Air Max Cheap Air Max 97 Cheap Nike Air Max Shoes Cheap Air Max Womens Jordan 1 Shoes For Sale Air Max Outlet Cheap NFL Jerseys Wholesale NFL Jerseys Cheap NFL Jerseys Free Shipping